LiteRock 106.7 K-LITE — 2002

Most new radio stations fail. So did this one.

It’s not always evident why, but in this case I got a pretty good hint. My mother was in the target audience for this, and she was immediately turned off by the cheap shot this smarmy woman took at K103. The remark would later turn them into hypocrites, as 90% of their airtime consisted of syndicated “Delilah” episodes, and she plays nothing BUT sappy love songs and sleepy elevator music.