Breakfast For Dinner Tonight — Elmer’s, 1991



I’ve been finding more of these “raw” ad videos at Goodwill lately. My working theory is that a former ad executive is cleaning out their closet.

I don’t imagine Elmer’s gets much business past noon, something most pancake-centric restaurants struggle with. They tried to rectify that with this pitch, but I think it only convinced people how unusual this would feel.